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August 15, 2010

Catholics Come Home, round two

By Joyce Duriga


There’s a way of life where simplicity brings joy, and humility leads to happiness. Where we learn that less is more and in giving we receive.” So begins the new 60-second television commercial “Home” that will lead the archdiocese’s second Catholics Come Home initiative, which is expected to run in late Advent through the Christmas season.

This second round of Catholics Come Home will be a semi-scaled down version from last year, said Nancy Polacek of the Office for Evangelization.

“This one is more about living your faith. It’s much more personal,” said Polacek.

The new 60-second commercial, produced by Catholics Come Home Inc., an independent, non-profit based in Georgia, will run in English, Spanish and Polish and will be supplemented with commercials from last year, which will be edited to include footage of the Catholic Church in Chicago.

Last year the commercials ran every day for 5 1/2 weeks but this year they will be targeted toward best viewing times in the Chicago area.

The dioceses of Joliet and Rockford joined in the last Catholics Come Home initiative. At press time, talks were ongoing with those dioceses about participation this year.

New this year will be a multi-media component with YouTube videos and social networking. Support for Hispanic Catholics also will be strengthened.

A bequest and donations to the archdiocese for the initiative will cover the $500,000 price tag, Polacek said.

“There is still some planning to do but we are planning it based upon the needs of the parishes and the needs of the people,” she said.

This parish-based focus came out of survey results from pastors and parish contacts about the first initiative who said that the culture needs to be changed and it will take more than one year and one campaign to do it.

This time around, the Office for Evangelization and other archdiocesan offices will provide supplemental materials parishes can use to help their various populations, such as parents and children, learn more about their faith.

This second Catholics Come Home has the same purpose as the first. “It is to evangelize. That’s the very bottom line,” Polacek said. “It’s inviting people to come to church.”

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